So I got to start off with the creation of the song first. As far as creating the song, my video concepts they always gon’ tie into the song. He sent the beat through and it really just took me on that ride. Shoutout to 20 on the Beat, a producer from right here in Charlotte where I’m from. What inspired that Western theme and for you to commit so much to the character of playing a cowboy?įirst and foremost, the production of the track. It’s one of the best music videos of the year. “Walker Texas Ranger” was such a breakout moment. Through time it’s going to shine through whatever. But at the end of the day, what’s going to set me apart from anybody else is the fact I’m coming with some different. Cause the way he came out and rose to the top of the game, I’m more inspired than anything, but I definitely got to take off my hat to what he got going on. Out of all of them right now I’d say Lil Baby, just at where he’s hot at, but I wouldn’t even call it competition. Who do you see as the biggest competition of all the other Babies in rap right now? I stayed so consistent with it and did it so much and just grinded to where I got the platform to where I got it…. I pushed the envelope and now people have no choice. With staying consistent though, that’s what changed it.

I tried to be as crazy as possible in videos, but people are slow to catching onto that, because it’s a fresh face, a new face. They wouldn’t have been ready to receive that from me. I’ve been wanting to do that from the get-go, but with some of the ideas and the concepts, I come with early on, they would’ve been too much for the viewers. When did you first develop a visual signature for your videos? You’re one of the few rappers bringing back that Busta Rhymes, Eminem level of humor to music videos. It doesn’t happen like that in Charlotte. Charlotte is a place to come up, and to do what I’m doing is unheard of. We still have a downtown, we still have different sides of the town that are completely different from each other. We still got a national basketball team, football team, all that. It’s right in between being a small town and a city. Shout-out to Cole though.įor people who have never been there, what is it like in Charlotte?Ĭharlotte, it’s what somebody from New York or L.A. That’s something that can be added to it too. No story is told exactly the same by two different people and we from two different places in North Carolina too. It’s coming from two different perspectives. What makes your vision of North Carolina different from his? In a recent context, most listeners know North Carolina through the eyes of J. Anything that you do exceedingly well you goin’ baby. When I shoot these game-changing videos, when I chart on Billboard with my debut project with only a week of self-promotion, I’m goin’ baby. When she put that dress on with them heels and get her hair done, she goin’ baby. If you hit the gym every day, you go hard, you got your body right, your body goes, you goin’ baby. Anything that you do the best it could be done, you goin’ baby. Rolling Stone, I like y’all articles, I like y’all magazine covers. DaBaby isn’t taking anything for granted.įor those that don’t know what does the term “Goin’ Baby” mean? It’s potentially why he’ll pepper the conversations with thoughtful answers, compliment Rolling Stone and thank me at the conversation’s conclusion. He may feel like he’s the best rapper alive, but at 27 years old he’s been waiting longer than most for his turn. It’s the artistic anchor that allows him to convincingly play a cowboy one minute and impersonate Suge Knight the next.ĭuring a phone conversation, the North Carolina rapper balanced unfiltered confidence with measured humility. Raspy, boisterous and intricate, DaBaby’s voice is as entertaining as his physical persona. Often, DaBaby is so excited by a beat that he launches into a verse mere seconds after it begins. He also seems to enjoy the act of rapping in a way that makes him stand out from his peers. In 2019, rappers are lucky to have one of those qualities, but rarely possess all three. There a few things to note about DaBaby from my observations of the rising rapper: he’s a marketing genius, a music video savant and, surprisingly, humble. The brand, for lack of any other word, is baby. The third song on that album is “Goin Baby.” In years past, he’s featured the Boss Baby (best known for DreamWorks’ 2017 film The Boss Baby) with a fade and face tattoo on the cover of a mixtape ( Baby Talk 5), and appeared at SXSW in a diaper. The project’s artwork features a big DaBaby smiling as a miniature DaBaby sits on the brim of his hat. His most recent album is titled Baby on Baby. DaBaby understands his brand, even if you do not.

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